Monday, October 4, 2010

Journalists' signal to noise ratio for Twitter

LAS VEGAS -- Even as Twitter becomes more popular among journalists, a lot of people still have problems figuring out just how they should use it. Some insist on posting only links and pushing out information, not engaging in the conversation. Others have questions about including both professional and personal information. In his session this morning on social engagement for journalists at the SPJ National Convention, Jeff Cutler described his 70/30 ratio.

Also get Jeff's complete notes on the session (pdf).

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