Jack Lail says "We'd get more readers if we gave them less frickin' news to read": “The news junkies, however, are the users that move the metrics and we focus even more on what they want because they are generating more pageviews and longer times on site. And thus we have less of what more casual news consumers want. Sort of like drinking ourselves to death?”
"Fixing D.C. Schools" is the kind of project I still remember seeing for the first time on Washington Post.com.It covered every aspect of the public schools in D.C., from the maintenance of the school halls to student scores.It told stories across the multimedia platforms.
No surprise it won the Knight Award for Public Service during the Online Journalism Awards.
See the awards site for the complete list of winners, then linger for a while to marvel at some inspiring work, including "I Didn't Do Murder," by the RecordOnline.com, from The Times Herald Record (Middletown, N.Y.), which won best investigative piece for a small site.
Let these influence your next project.Better yet, show them to your editor.This is the kind of work we should be striving to produce in the digital age.
Random notes from the SPJ National Convention which ending Sunday …
Some SPJ members may see the organization as still being for a bunch of old newspaper dudes. You may think curmudgeons rule, but you couldn’t tell that by attending the workshops and sessions in Atlanta.
“People are getting new media here and loving it,” Molly McDonoughsaid. “I don’t get that back in my newsroom.”
I would agree.
SPJ has kept its high-tech ambitions a secret to some, however.That’s evident this week, after SPJ’s Convention struggled with lower attendance, but the Online News Association, meeting this week in Washington D.C. sold out in advance.
Nevertheless, I didn’t talk to one person who came to Atlanta already a devotee of online and new media who didn’t rave about the conference and promise to return next year.
A few of the highlights:
Sree Sreenivasan on “Figuring Out Blogs & Whatever’s Next” – Every journalist should have a blog and know how to use it. Post often. And keep it short.
“If you can’t sell it in six words, you can’t do it in 6,000,” he said.
Sreenivasan had a handout of links, but its also online.